Google Analytics (__utma, __utmt, __utmb, __utmc, __utmz, __utmv)
As a user navigates between web pages, you can use the analytics.js tagging library to record information about the page the user has seen (for example, the page's URL) in Google Analytics. The analytics.js tagging library uses HTTP Cookies to remember the user's previous interactions with the web pages.
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Google Remarketing (__utma, __utmt, __utmb, __utmc, __utmz, __utmv)
The Google Remarketing scripts allow the site managers to welcome users who have already visited the website with the most suitable message for them.
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